Twitter Puts Paid Recommendations in the Air

Who claimed that Twitter had no business model or was not making money may still have to bite his tongue in a not too distant future. Last week a source close to the All ThingsD blog revealed that Twitter start selling user recommendations in the area Who To Follow in the web version of the social network. This monetization method Twitter was activated today and should now appear in the sidebar for some users.
Unlike what was speculated, the recommendations are not based on what the user writes in their posts up to 140 characters. Recommendations will use an algorithm that detects what are the accounts that advertisers have chosen to promote and this algorithm will try to offer them in the column Who To Follow for those who already follow certain accounts.

The example used in the post announcing calls Promoted Accounts says that if someone follows several accounts related to games, Twitter can offer @Xbox account as a Promoted Account. Just as Promoted Trends, Twitter should make it explicit that it is a paid recommendation.

In addition, the company also announced a partnership that involves revenue sharing generated through Promoted Trends in third-party applications. The first to experiment with this profit-sharing will be Hootsuite, which displays the topics paid to their service and will receive a portion of the money that Twitter pockets in this area.

 

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