Although half – forgotten in recent times, research from Nielsen shows that the old radio still hits a sweepstake and, at least in the US, reaches more people than the web. The data show that while the television reaches 95% of adults, the radio reaches 77% and the internet, 64% versus 35% and 27% penetration of old newspapers and magazines, respectively, walking caidões some years to here.
“There are several critics who leave the side of the radio, but this analysis real -time media consumption shows that it continues to be a very powerful medium,” says dr. Michael Link, vice president of research at Nielsen. Interestingly, the company claims that the great stimulus to the old media are exactly the iPods and other models of MP3 players, “radio consumption reached its highest rates (82%) among the public that usually listen to music on other mobile devices, which have aged between 18 and 34 years, “point data.
But this would be an old media resurrection and redemption of the golden years? Before taking the vinyl shoes and prepare pomade, to remember that it is not unusual that the radio is heard in the car and passively working environment, while the internet also calls for greater attention to its user, which, of course do not let their less impressive numbers.
To see the entire study, click here (PDF).
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