The Android smartwatches rely on the luxury and style
Failing to fully convince the Apple Watch helped build interest in the connected watch. Which benefits the Android Wear models.
Despite the buzz generated and according to figures provided by Canalys, only 720 000 smartwatches running under the operating system Google Android Wear were sold throughout the year 2014. That was before the arrival of Apple in the market. Since the launch of the Apple Watch, the interest in these objects is increasing. A few days ago at the IFA in Berlin, from Asus to Huawei, brands took a new, more efficient models.
In 2014, the connected watch Android Wear provided only notifications and contextual information to their users. From now on, the style and luxury are marketing, while watches allows you to view headlines from the news and weather reports.
The Luxury For LG And Huawei
Apple had caused a stir by announcing an edition gold of the smartwatch with a value of $ 17,000 according to Sciencedict. This year at IFA, gold does not lack. LG introduced a limited edition of his Urbane Watch 23 carat gold. Called ‘Luxury’, it will cost $ 1200 and will be equipped with a croco strap.
Huawei, a brand that is not yet known for its premium dimension, also chose the gold for his first smartwatches. The Huawei Watch features a circular dial to 42 mm in diameter. A rose gold finish is offered as an option (as well as five other proposed declensions). Its screen resolution is one of the highest to date for a smartwatch. It embeds a heart sensor and an accelerometer that will help users to track their physical activity. To clearly display its premium aspirations, the firm appealed to the photographer Mario Testino, as well as the model Karlie Kloss and Sean O’Pry for its marketing campaign.
Two Sizes For The Moto 360
The first Moto 360 was already one of the most elegant and and the distinguished of the Android Wear smartwatches. The model has yet also inspired by Apple for its second generation. The device still round, but it is now available in two sizes. Several finishes are now available. A sport model also appeared, with rubber elements and a new screen which facilitates the reading of data in full sun or under the neon lights of the gym. A built-in GPS allows the monitoring of sports without going through the phone.
Rectangle Trend For Asus
Asus has also updated its ZenWatch for 2015. It is now available in two sizes, and as competitors, a finish rose gold is proposed. The object retains its slightly curved rectangular screen, intended to facilitate scrolling of the notifications. Sold from $ 129, the ZenWatch 2 design remains affordable.
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